RESUME

Experience

Freelance Graphic Deisgner

Topeka Music Vacations

April 2024

Remote

As a freelance graphic designer for Topeka Music Vacations, I provided creative solutions to enhance the brand's visual identity and marketing materials. I collaborated closely with the marketing team to develop compelling designs that effectively communicated the essence of the brand and its events. One of my key responsibilities was the conceptualization and creation of eye-catching feather banners, which played a crucial role in attracting attention and promoting Topeka Music Vacations' offerings.

Account Executive/Graphic Designer

Texas Tech Ad Campaigns

Jan 2023-May 2023

Lubbock, TX

As the Account Executive, I skillfully managed team progress, facilitated communication to meet tight deadlines, and effectively handled the client's budget. Conducted market research to identify new opportunities and challenges. Analyzed market trends and competitors to identify growth opportunities. Developed and implemented effective sales strategies.

In my role as Creative Director, I crafted a cohesive campaign book, curated photo assets, designed a brand logo, and established a distinct voice for our advertising agency. Translated campaign objectives and messaging into compelling visual ideas. Developed layout and composition for advertising materials, considering factors like readability, hierarchy, and visual appeal. Maintained consistency in design elements, typography, and color schemes to reinforce the campaign's brand identity.

Client: Holly Hop Ice Cream Shoppe

Social Media Intern

Ajenda Public Relations

Jan 2023-May 2023

Remote

In this role, I developed and managed social media content schedules, as well as tracked performance metrics to optimize the social media strategy and improve audience engagement. This included identifying goals and objectives, determining the target audience, and creating content calendars with regular posts and updates across various social media platforms. Additionally, I conducted influencer research, monitored social media insights, and documented trend reports. Analyzing engagement rates, reach, impressions, and other relevant metrics, I optimized the social media strategy and improved audience engagement.

Clients: Calaca Mamas Cantina, Sajj Mediterranean, Coastal Kitchen

Social Media Content Creator Intern

The Tadpole Agency

Oct-Dec 2022

Lubbock, TX

In this role, I led the creation and refinement of concise video content for Instagram and TikTok, staying ahead of industry trends through competitor research. I formulated effective marketing strategies, developed content calendars for strategic social media planning, and provided support in client photo shoots. This experience enriched my understanding of social media management and content creation.

Communications and Media Relations Intern

Cheniere

June-Aug 2022

Houston, TX

During this internship, I took charge of a pivotal role by directing and editing a promotional video for the intern program. Additionally, I assumed responsibilities for editing and launching recruitment videos, providing photo support for internal and external materials, crafting content for social media, and ensuring strict adherence to corporate branding guidelines. This multifaceted experience allowed me to contribute significantly to the organization's visual narrative and communication strategies.

Social Media Marketing Intern

Lubbock Matadors Soccer Club

Jan-May 2022

Lubbock, TX

During this opportunity, I honed my proficiency in graphic design for social media, conceived impactful marketing strategies and campaign concepts, captured sports and portrait photography, and crafted compelling social media captions. The result was the creation of engaging, visually appealing content that effectively promoted brand awareness and facilitated heightened audience engagement.

Marketing/Graphic Design Intern

Ribbon Communications

Summer 2018, 2019

Plano, TX

In this role, I had the privilege of producing corporate flyers, editing a conference testimonial video, and designing graphics for social media. This experience enhanced my proficiency in creating professional and impactful visual content for corporate communications.

Education

2019-2023

Texas Tech University

B.A in Advertising

Minor: Media Strategies and Creative Media Industries

Honors College

Engaging in the Honors College afforded me additional academic challenges and avenues for personal growth. Concurrently, my involvement in the Tech Advertising Federation Club offered practical experience in advertising through participation in competitions, campaigns, and various projects.

Lubbock, TX

Programs and Skills

Adobe Creative Suite

Microsoft Office

Social Media Strategy

Content Creation

Video Editing

Photography

Leadership

Communication

Creative Thinker