Overlooked Society New Releases May 2023

Overlooked Society is a brand dedicated to championing sustainable fashion, designed to instill a sense of empowerment and confidence in its clientele. The brand strives to not only provide quality clothing, but aspires to cultivate a community that actively promotes self-care, positivity, and overall well-being among it's customers.

My role in this project was instrumental in advancing the brand's social media presence and expanding overall awareness. Taking the lead on creative direction and photography, I successfully recruited models and collaborated closely with the brand owner to execute a cohesive vision.

This opportunity served as a platform for me to stretch my creative boundaries and collaborate effectively within a team to produce content tailored to engage our target audience. It emphasized the significance of strategic communication, meticulous planning, and creative execution in crafting compelling marketing and social media materials.

Through this experience, I gained valuable insights into the dynamics of effective content creation, fostering a deeper understanding of the nuanced interplay between planning and execution. This endeavor proved to be both professionally enriching and personally rewarding, allowing me to diversify my skillset and establish meaningful connections within my local community.