Ajenda Public Relations - Social Media

During my internship at Ajenda PR, I honed my skills in influencer research, social media monitoring, and trend analysis. By leveraging data analysis, including engagement rates, reach, impressions, and other metrics, I played a pivotal role in refining the social media strategy. This strategic refinement not only enhanced audience engagement but also contributed to the overall effectiveness of marketing campaigns, aligning seamlessly with the company's goals.

In my role, I designed and curated captivating Instagram stories to elevate social media engagement. Through a fusion of visual aesthetics and strategic messaging, I crafted dynamic content that not only resonated with the target audience but also contributed to an increase in overall engagement levels.

Additional responsibilities:

• Updated social media trends and best practices to ensure our brands remain at the forefront of industry developments.

• Design and create graphics, videos, GIFs, animations, and other multimedia elements that effectively communicate brand messages.

• Create engaging and visually appealing graphics, photos, videos, and written content for various social media platforms, including but not limited to Instagram, TikTok, Twitter, LinkedIn, Facebook, and emerging platforms.

• Collaborate with cross-functional teams to plan and execute social media campaigns ensuring consistency in brand messaging, voice, and aesthetics across all social media channels.

• Write compelling and concise social copy that captures attention, communicates key messages, and encourages user interaction.

• Participate/lead brainstorming sessions and contribute innovative ideas for campaigns and platform ideas.

Clients: Calaca Mamas Cantina, SAJJ Mediterranean, Coastal Kitchen